Effective Search Engine Optimization: Your 12-Point Checklist

Effective Search Engine Optimization Your 12-Point ChecklistAre you doing business online? If you have started your own web site and want to have high web presence, here is a checklist that you may want to keep in mind to help you keep an effective search engine optimization campaign.

Add prime keywords to the URL. Your site’s address, as well as its minor pages must reflect your business’ goals, as well as the products or services you’re offering.

Make the most of meta titles and descriptions. Meta titles must not exceed 65 characters while descriptions must be limited to 155 characters or less. Make sure that you add keywords to these, as well.

Use title tags for headings and subheadings. Use H1, H2, and H3 for headings, subheadings, and sub-subheadings to detect the place of the headings.

Spread out keywords on your site content. Dispense keywords in an even manner. Do not clump the keywords and restrict their density to just 1 to 3 percent.

Place quality content with at least 100 words for each web page. If you cannot make new, relevant, and high quality content of more than 100 words, do not add a new page.

Use synonyms to avoid keyword clutter in the content. Instead of using the word “food” many times, try using a synonym such as meals, diet, and so on.

Give images descriptive filenames and alternate tags. Do not leave common names unchanged. Give them descriptive names to boost their visibility and ease the search.

Do off-page optimization by building backlinks from credible and key sites. Build external links with reliable web sites of the same field or industry.

Say no to matching content. This will affect indexing and can get the whole web site fined.

Enhance your web site to view it through various platforms. Make sure that your site fits every browser type such as mobile phones and tablets.

Be in social media. Have social media accounts (e.g. Facebook, Twitter, Google Plus, etc.) for your brand. This will help increase your popularity with the public.

Make sure internal links are strong. Say no to dead links and make sure that you offer a good interface so users can have a worthy experience in visiting your web site.

Make this checklist a tool to help you improve your web site’s visibility and run an effective search engine optimization campaign.

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