High Search Engine Ranking: Dos and Don’ts of Getting on Top

Online visibility is an important benchmark of a successful business. A high search engine ranking in Google, Yahoo, and MSN, to name a few, will not just boost your site’s web presence. It will help increase your sales, too, and make your brand known anywhere in the world.

If you have a product or service to sell, search engine optimization (SEO) is the best way to attract prospective customers. Thus, it pays to understand how it works and how it can help your business thrive.

You will not find a single, perfect, and fast rule to get on top of the search pages. But you can make your web site more accessible, readable, and user-friendly to the public. Here, we give the dos and don’ts of increasing your online search ranking and making your SEO efforts meaningful:

DO’s:

  • Find the right keywords for your content. Choose phrases that your target customers would most likely use in finding your product.
  • Create a site map.
  • Post original, quality, and useful content to your site.
  • Update your web site regularly. Bring the freshest, latest, and most relevant information on your products, services, and the industry.
  • Insert keywords in the title tag, meta tags, and URL.
  • Build pages for users, not for search engines.
  • Use link building to generate highly targeted traffic.
  • Make use of social media for promotion.
  • Consult professional SEO companies to help you.

DON’Ts:

  • Spam, stuff, or overuse keywords.
  • Use hidden links or texts, doorway pages, and multiple domains.
  • Take part in link schemes and any other “free-for-all” link exchange programs.
  • Post irrelevant and misleading content to increase your ranking.

Remember that most of the major search engines today use an algorithm to compute a web site’s rank. Each of them has their own set of criteria. They look into the kind and amount of content created, link popularity, and relevance (keywords, anchors, language, etc.) to name a few.

Remember that doing these tips does not guarantee you a high search engine ranking. But resolving one or more issues on your optimization efforts will help you get a higher rank. Little by little, try to work on improving your site to earn the best position and move on top of the search results!

For more SEO tips, you may visit www.seocurve.com.

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