Is the Cost of Social Media Marketing Justifiable?

With the state of the economy today, companies try to find ways to cut cost by using alternative methods to the traditional advertising (television, radio, and print ads). One of the tools being utilized today to gain customers is social media marketing. But what is the cost of social media marketing? Does it give a huge return of investment? Let’s analyze:

The tools: Most tools in social media marketing don’t require huge budget. Networking web sites like Facebook or Twitter are usual venues for companies that want to promote their products and connect with people who are potential customers. Usually, memberships are free. But if you want to make the most out of your membership, you have to pay a little amount of money for such tools like sponsored ads or promotions.

The activities: There are several activities you can do in social media campaigns. If you are tight on budget, just updating your status on a daily basis will gain you a few followers. If you are able to come up with a “viral” post, then expect several more to follow you. If you are willing to spend a few bucks, you can ramp up your advertisements exposure by organizing promos and events. The possibilities are endless.

Exposure: A post or promo will not gain exposure until it reaches somebody and that person shares it to others until it reaches several more users. Not all can accomplish huge exposure, but some seem to have known the formula of how to make a post “viral.” Once you created a viral post, you’ll be surprised on the engagement it can create and its reach.

The measure of success – Depending on what you want to achieve, your campaign’s goal may differ: Do you want to gain exposure or increase sales? The good thing about social media marketing is that most results are measurable and tools to measure them are highly available and most are free. Measurable results equate to more systematic ways of approach in doing campaigns.

The cost of social media marketing can be justifiable given the benefits that a company can reap through an alternative approach to advertising. In doing a campaign, remember to plan ahead and make it unique in a sense that it becomes “shareable.”

Category: SEO Services · Tags:

Leave A Comment

Want to experience the difference? Free SEO Quote
Google WebMaster SEO Bing WebMaster Tools
Yahoo WebMasters